
PAPA RON'S Pizza was launched for the first time in Jakarta Fair, 2000 under the management of PT. Setiamandiri Mitratama Tbk. Commencing 2000; we have started to expand through the opening of franchises in several cities in Indonesia . Looking at increasing PAPA RON'S Pizza expansion franchise, PT. Setiamandiri Mitratama Tbk changed its name to become PT. Eatertainment International Tbk. We have considered this name substitution would assist in competing in global market.
Indonesian Tasting Pizza
PAPA RON'S Pizza is an Indonesian original pizza restaurant, which creates outstanding taste in each offered product and features service quality. We have combined these Italian food products whereas Asian taste is the priority. The menus we have already managed to create among others are Java Chicken Satay, Lampung Black Pepper Chicken and Neptune Tuna.
The most Favorite pizzas are Loaded To The Max and Extravaganza. For Vegetarians, we serve Broccoli Delight. Meanwhile for spicy food lovers we serve a number of choices of pizza like Oriental Spicy Beef, Thai Garlic Chicken, and Texas Barbeque Chicken.
The Best Tasting Pizza Other excellence of our pizza including crispier dough and less oil contents so that the pizza tastes crispy when we eat. We also select non-processing beef for its topping pizza.
Any effort to create the new menus has managed to succeed, and PAPA RON'S Pizza was chosen as 'The Best Tasting Pizza" in survey conducted by The Jakarta Post among a number of Indonesian pizza franchise.
Halal
The entire servings served at PAPA RON'S Pizza has already been declared Halal by Indonesian Council of Ulemas (MUI) pursuant to Halal Certificate issued by The Institute for Foods; drugs and Cosmetics Indonesian Council of Ulemas No. 026a/ket/LPPOM MUI/VI/2004 dated June 26, 2004. Therefore, PAPA RON'S Pizza has already been enjoyed by all levels of society.
PAPA RON PAPA RON'S itself, in fact, is derived from the name of person behind the skyrocketing of PAPA RON'S Pizza brand, Ronald Mullers. The Sundanese-Dutch man is an American. Ron Mullers is not a new comer in restaurant business. He has had much experience working in international restaurant and hotel areas. Let's say Pizza Hut, Amigos Mexican Restaurant, Ponderosa Steak House, Putt-putt Café, Boby Rubinos, Dairy Queen and Sari Pan Pacific. Ron Mullers has recognized his interest to run restaurant business because he wants to follow his father profession who had worked in such business before.
Ron Mullers is one of meritorious men in expanding pizza in Indonesia between 1985 and 1995. This establishes-release strategy has become strategy of Ron Mullers in running his business. The measures were taken when the restaurant he founded was considered established; Ron will found other new restaurant and they have managed to exist again. Besides as a challenge, Ron believed the strategy he run will bring about many lessons, which cannot be obtained by other means.
PAPA RON'S Pizza Franchise Expansion
Since began to operate in 2000, we keep expanding through opening tens new outlets. In 2004, BPEN (National Agency for Export Development) appointed us to participate in Global Franchising & Licensing 2004 in Suntec-Singapore. During the exhibition, we agreed numerous of agreements to begin some franchises in near future.
Despite PAPA RON'S Pizza franchise package was offered a year ago to local investors, obviously, overseas investors also have interests. Several foreign investors having interest to begin this Indonesian original pizza business, among others are from the Philippines , Vietnam and Singapore . They are attracted to open PAPA RON'S Pizza in their owned countries. To develop this business, we will keep expanding our business to several cities in Indonesia and overseas.
Until the year 2005, we have already had 44 outlets scattered in Jakarta , Bandung , Surabaya , Yogyakarta, Bali, Palembang , Banjarmasin , Balikpapan , Medan Pekanbaru, Batam, Bogor , and Cikarang. We have targeted to open 100 outlets through this year.
Each time we open outlet, we are able to employ up to 40 workers. The workers are local people where franchise package outlet located. The number was excluding other labors from the relevant field and institutions that support PAPA RON'S Pizza operational activities in which the total number of workers can reach 100 people. Therefore, we can take part in resolving unemployment problems.
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